Keys to successful Event Planning: Jonny Edwards, GALA and Rally Festival

Discover valuable insights on successful event planning from industry expert Jonny Edwards in this interview with Freddie. Jonny has had a lot of experience planning, organising and hosting events across the UK and in London.

Lucy Gore

July 16, 2024

From his early days in promoting, to putting together hugely successful day festivals in London – he has some stories to tell – which he shares with Freddie (co-founder of Vento) in this interview on Freddie’s podcast, WHEN SH*T GOES WRONG AT EVENTS.

Event Security

Event security is a crucial aspect of successful event planning. Jonny certainly had some interesting stories to tell relating to this! Ensuring the safety and well-being of attendees should be a top priority for event organisers. For larger events, this might even include implementing appropriate security measures such as bag checks, metal detectors, and trained security personnel. By creating a secure environment, event organisers can provide peace of mind to attendees and enhance their overall experience. It will also make a claims process a lot smoother for those purchasing event insurance, public liability event insurance in the uk, employers’ liability insurance or event cancellation insurance.

Another important aspect of event security is emergency preparedness. Organisers should develop comprehensive contingency plans and communicate them effectively to all staff members. This includes protocols for handling medical emergencies, evacuations, and potential security threats. By being proactive and prepared, event organisers can effectively respond to any unforeseen situations and minimise the impact on attendees.

Event Promotion and the importance of a good story

Event promotion plays a pivotal role in the success of any event. It is essential to effectively communicate the value and unique aspects of the event to attract attendees. One effective strategy is to weave a compelling story around the event, highlighting its purpose, significance, and the experience it offers to attendees.

A good story creates an emotional connection with the target audience, making them feel intrigued and excited about attending the event. Event organisers can leverage various marketing channels such as social media, email marketing, and influencer partnerships to spread the story and generate buzz. Additionally, incorporating visually appealing graphics and videos can further enhance the promotional efforts and capture the attention of potential attendees.